Pedal to the metal modernism? Well, with a bit of nature...
Helmet of the Will is a cut and sew line designed by William Cathcart in Brookly, NY and hand-made and printed in LA. All Helmet of the Will T-shirts and sweatshirts are cut from 100% organic cotton grown free of pesticides. No shit. We work with a mill and develop our own fabrics. We pay particular attention to construction details, fit and feel of our clothes. After dye we enzyme wash them to remove pilling and make them beautiful and smooth. Nothing is taken for granted.
We silk screen our garments by hand with waterbased inks often making changes on the spot. Spontaneity is essential to our process. We learn as we do.
Our garments are washed again to ensure that excess ink is removed and the hand feel is soft and smooth for you to enjoy. How do you like that?
The world is made up of beautiful, tragic, ironic, funny, noble, interesting ideas, shapes and forms; ocean life, the human form, road signage, a smile, the ever recurring patterns in nature, the cosmos... Helmet is a re-interpretation of our everyday visual landscape.